Jinjunmei Tea, a pinnacle of premium black teas, originates exclusively from the mist-shrouded Tongmu Pass in the Wuyi Mountains of Fujian, China—an area renowned as the birthplace of the world’s first black teas. Grown at elevations of over 1,200 meters, the tea bushes thrive in cool, humid air, nutrient-rich soil, and dappled sunlight filtering through ancient forests. Unlike traditional black teas, Jinjunmei is crafted solely from the tender golden buds of the tea plant, hand-selected at dawn when dew still clings to the leaves—resulting in a beverage that balances delicate sweetness with rich depth, beloved by connoisseurs for its unparalleled refinement.

Exquisite Flavor & Aroma: Sweet Gold with Layered Depth

Jinjunmei offers a sensory experience of rare elegance. When brewed, it releases an enchanting aroma—notes of honeyed apricot, dried rose, and subtle pine (a gentle nod to its Wuyi heritage) weave together, creating a fragrance that feels both luxurious and comforting. The taste is silky and layered: initial sips reveal a bright, natural sweetness like ripe stone fruit, followed by a soft, malty warmth that unfolds slowly on the palate, with no harsh bitterness. Its liquor glows with a deep, luminous amber-gold hue—clear and radiant, a visual testament to its premium quality. Unlike bold, smoky black teas, Jinjunmei delivers a refined, approachable richness—perfect for savoring slowly, whether morning or evening.

Artisanal Craftsmanship: Bud-Only Perfection

Every batch of Jinjunmei is a labor of precision, rooted in generations of tea-making wisdom. Harvesters hand-pluck only the plump, unopened golden buds of the tea plant (one bud per stem), a process that requires immense skill—each bud must be intact, with no stems or leaves attached. This strict selection ensures the tea’s delicate flavor and uniform quality. After picking, the buds undergo a gentle 5-step process: withering in cool air to soften them, light rolling to release natural juices, controlled fermentation (shorter than traditional black teas to preserve sweetness), low-temperature roasting to lock in aroma, and final sorting to remove any imperfect buds. No artificial flavors, sugars, or additives are ever used—this minimal, intentional craftsmanship lets the buds’ inherent excellence shine.

Versatile for Discerning Palates

Jinjunmei’s refined character makes it a versatile companion for elevated moments. Enjoy it hot as a sophisticated morning ritual, sipping it plain to let its sweet, fruity notes take center stage (it needs no milk or sugar to shine). Pair it with afternoon treats like buttery croissants, almond financiers, or fresh figs—its sweetness complements rich, buttery flavors without overpowering them. In the evening, serve it as a calming indulgence, paired with dark chocolate (70% cacao or higher) to highlight its malty undertones. It also works beautifully in cold brew: steep overnight in cool water for a smooth, sweet iced tea that’s crisp and refreshing—ideal for warm days without sacrificing depth.

Brewing Guide: Unlock Its Luxurious Essence

Packaged in airtight, foil-lined containers (to protect from light and moisture), Jinjunmei retains its freshness and aroma for up to a year. More than just a tea, it’s a masterpiece of craftsmanship—each sip a celebration of China’s tea heritage, the care of skilled harvesters, and the quiet luxury of savoring something truly exceptional.